The object of an auction sale is to realize the greatest price. In involuntary sales often no one is interested except the immediate parties; the lienor is seeking only to have the property bring the amount of his lien; the owner is usually in no position to help himself. Consequently the public is not drawn to the sale and there is little bidding. Voluntary sales seek the public eye. By judicious advertising in the newspapers and wide distribution of posters and booklets well written and illustrated, showing the attractive features of the property, its accessibility, improvements, existing and proposed, schools and amusement facilities, the attention of the public is attracted. The sale may be held on a holiday, in a tent on the property. Transportation and entertainment is often provided. Then the auctioneer having the crowd before him lauds the property and uses all his persuasive power to draw bids. The successful results of such sales are attested by the large tracts of property sold advantageously by this method. The appendix contains numerous specimens of successful advertising.