This section is from the book "Mind-Power: The Secret Of Mental Magic", by William Walker Atkinson. Also available from Amazon: Mind Power: The Secret of Mental Magic.
Whatever Mind-Power may be, in its ultimate nature, it is true that in its "working nature" or phase of operation it seems to work along similar lines to those followed by electricity. Like electricity, Mind-Power undoubtedly has two poles, or phases. Like electricity, it travels in currents. Like electricity, it operates by induction. Like electricity, it is vibratory in its manifestation. And, like the higher forms of energy - super-electrical in nature - it possesses radio-activity, or radiant energy - that is, like many other forms of radiant energy, it is constantly throwing off streams of active energy, in the shape of "rays"; "vibrations," or "waves." Recent scientific discoveries have proven this, and in the next few years the world will be startled by additional discoveries along these lines. Already we are receiving hints of "Mental Photographs," or "Radiographs," and before long we shall have "Tele-Mentometers," that will register the tele-mental waves.
The brain I regard as in the nature of a "transformer" of the Universal Mind-Power, or possibly as a "converter" of the force into mentation. The brain cannot create Mind-Power; its office is merely to "transform" or "convert" the existent energy into usable forms and phases. Science agrees in the belief that in all brain-processes there is an employment of some kind of energy, and a "burning-up" of brain substance. Just as there is a constant "burning-up" of the elements of an electrical battery in the production of electricity, so is there a "burning-up" of brain matter in the production of Mentation. And yet Science teaches us that no electricity is ever "created" - simply a portion of the universal electricity is "converted" or "transformed." And I believe that the same holds good in mental action in the brain.
And now it is time for us to begin our considera-tion of the two Mentative Poles.
In this book I shall hold to the fact there is evident in the manifestation of Mind-Power, in any and all forms, two distinct poles, or phases. I find myself compelled to coin two more terms for these poles or phases, for there are none now in common use. I shall call these two Mentative Poles respectively "The Emotive Pole" and "The Motive Pole." The word "Motive" means: "That which acts; wills; moves; chooses; controls." The word "Emotive" means: "That which manifests feeling; emotion; agitation; passion; sensation; etc.:" These definitions apply to my use of the terms in these lessons. You will be able to fix these two ideas connected with the Mentative Poles by thinking of the Motive Pole as "Will"; and of the Emotive Pole as "Feeling." The Emotive Pole manifests actively as Desire-Force. The Motive Pole manifests actively as Will-Power.
These two poles play a most important part along the lines of telementation. Not only does desire cause the response of one's own will, but both desire and will are active forces in themselves, and act and react upon the desire and will poles of mentality of others. We shall see many evidences of this as these lessons progress. In fact, the entire theory and practice of Mind-Power depends upon this underlying principle.
Your strong Desire-Force is able to rouse the will of another mind in response thereto. It may likewise set up vibrations in that other mind, awakening there similar desires. Your Will-Power may arouse desire in the mind of another, and cause action in accordance therewith. It may also overpower the will of another, and lead it captive. Your combined will and desire pouring out in the men-tative current may produce a combined effect upon the minds of others by telemental induction. These two poles of the mind are both active and powerful in their effect. Both may be roused into intense activity, according to well-known laws, as we shall see. Let us take a few moments' time and consider the subject of Desire-Force and Will-Power, before we proceed further.
Those who have studied the phenomena of Mind-Power have generally accepted the theory that the effect upon other people was produced by the "thought" of the sender, and all the teachings upon the subject have been along this line. I, too, fell into this error, and for many years taught of the power of "thought," etc. But I have come to modify my views on the subject.
Of course, everyone who has paid any attention to the subject knows that thought-transference is a fact, telementation being an established reality. But there is a very great difference between the fact that "thoughts" may be sent and received like telegraphic messages, on the one hand, and that persons may be influenced and affected, and bent to the desire or will of another on the other band. It is like the difference between thinking and doing in ordinary life. One may send his thoughts so that another may receive them - but what of this? What has this to do with the doing and compelling? It is evident that the real force must be looked for in some far more elementary and vital operation of the mind, than logical and reasoning thought. What is thought? Webster defines it as "An exercise of the mind in any of its higher forms; reflection, cogitation." Nothing very dynamic about this, surely. We must look for something in the mind having more elementary force and power.
Let us think a moment. What part of the mind seems to produce the greatest moving power and strength? Is it not chiefly that region of the mind that produces what we call emotions - feelings - desires - cravings - passions? Does not this part of the mind really cause the greatest incentive action on our part? Is not the whole moving-force largely summed up in the two words desire and will? Think of this a moment.
Why did you do this thing, and that thing? Is it because you thought about it by cold, logical reasoning, and acted upon the impulse given thereby? Or, was it not because you wanted to do it - desired to do it - felt like doing it? Is not always the feeling or desire precedent to and the originator of the action? And, as for thought, is it not used merely as an instrument to think up the best ways of manifesting the feeling or desire? Think of this - is it not so? Did you ever do a thing (except under compulsion) that you did not desire to do? And was not the desire the preceding cause of your every action!
 
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